Direct sampling and demonstrations either in the retail environment or out of home, are great ways to cost effectively raise awareness and trial for your product and brand directly with your target audience.
If your objectives are to:
- Launch a new product onto the market
- Increase rate of sale and market share with existing products
- Get your product noticed and trialled by your target consumer
- Heighten awareness of your Brand and its benefits
Then you should consider building sampling and in store demonstrations into your Marketing mix. Depending on your activation this can often cost as little as $2 per target!
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